Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

Nike has shared the first look at the A'One, the signature shoe for Las Vegas Aces MVP A'ja Wilson.The A'One is described as ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

At 28, Wilson is one of the most recognizable faces in women’s sports. She won an ESPY in 2024 for Best Female Athlete and ...

Luka Dončić is expected to answer questions from reporters for the first time since he was shockingly traded from the Dallas ...

The most shocking trade in NBA history began with a secret meeting in a coffee shop in Dallas -- and was fueled by a 20-year ...

Dallas did, sending Luka Doncic to the Los Angeles Lakers for Anthony Davis and a first-round pick in what might be the most ...

Here's everything you need to know about Nico Harrison, the Mavericks GM and mastermind behind the Luka Doncic trade for ...

One week after a man escaped from law enforcement custody while at a Bellville hospital, the Waller County Sheriff’s Office ...

Nike is offering major discounts up to 40% off its top running shoe styles with new markdowns just added. Here are the best ...

Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan ...