Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

Nike has shared the first look at the A'One, the signature shoe for Las Vegas Aces MVP A'ja Wilson.The A'One is described as ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Wilson’s deal comes after Caitlin Clark signed the richest sponsorship contract for a women’s basketball player in ...

Luka Dončić is expected to answer questions from reporters for the first time since he was shockingly traded from the Dallas ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

Nike is the king of basketball sneakers, thanks in large part to the partnership that the brand developed with Michael Jordan ...

While there are no set rules as to whether you can match a higher sign-up bonus after you've already been approved for a card with a lower bonus, some issuers are known for being more flexible ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Priced at $140 at Nike.com, the durable Nike Cortez Book 1 ...