This obsession with simplicity is no accident. It's a hallmark of genuinely iconic logo design. Think about some of the most recognisable brand logos in the world – the Nike “swoosh”, the Apple logo .

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...

but most of the time they feature the Apple logo more prominently. This latest offering is unique in taking a more subtle approach to Apple’s branding. Are you excited for the new Apple Store in ...