Marketing Dive3d
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...
Coca-Cola strikes back in the soda wars with trendy new 'prebiotic' drink to challenge rivals
Pepsi and Coca-Cola have been rivals for decades, but the last time they came close in market share was the 1980s. The brand ...
Coca-Cola joins prebiotic soda game with Simply Pop
Atlanta-based Coca-Cola is the latest company to join the trend of sodas marketed for their health benefits. On Tuesday, Coke ...
WSB-TV3d
Coca-Cola joins prebiotic soda game with Simply Pop
ATLANTA — Atlanta-based Coca ... since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste. The brand is an extension ...
MyJoyOnline2d
Understanding flankers and cash cows in brand sustainability
One of the most effective ways companies ensure longevity and profitability is through a well-balanced brand portfolio, ...
avinteractive.com2d
Ocean Outdoor’s Piccadilly Lights DOOH contract extended
Ocean Outdoor will continue to manage the content for London’s Piccadilly Lights well into the next decade. Under the terms of the extension of its digital out-of-home (DOOH) contract with owner ...
‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death
The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...
Simply Pop: Coke steps into the prebiotic soda market with a new product
Coke's new prebiotic soda Simply Pop will be available later this month in flavors strawberry, pineapple mango, fruit punch, ...