Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

A Boca Raton jewelry store’s claim of hosting an aquarium sparked controversy after a viral TikTok highlighted misleading ...

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Meta will launch a groundbreaking plan that could dramatically reshape how small businesses approach marketing.

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

"Love Island USA's" Elan Bibas is a standout contestant. He asked his brother to run his socials while he's on TV — and ...

CEO Bill Demchak tells the U.S. PNC is boring; here's why PNC Bank taps Arnold Worldwide as new ad agency of record PNC Bank ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...