B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

Over the many years the Persona series has been around, some fans have wondered why the majority of the games' protagonists are male students, and the producer has now offered an answer on it ...

Social media and data processing have made buyer personas more valuable–here’s how to build them out. EXPERT OPINION BY YOUNG ENTREPRENEUR COUNCIL @ YEC Apr 2, 2024 Photo: Getty Images ...

Once you complete the quiz, you can see how your score compares to yours peers, get the correct answers with detailed explanations, and be provided with additional readings and resources on the topic.

The buyer persona tells you what potential customers think and do as they weigh up their options for solving a problem your company solves. Much more than a one-dimensional profile of the people you ...

For example, personas can guide the tone and style of writing used in your blog posts, short- or long-form content or lead magnets (i.e., ebooks, whitepapers, case studies).

Deep research into your existing customers and target market has provided you with plenty of fodder. Now's the time to cull the important information and build effective B2B Buyer Personas. Join us to ...

Great B2B Buyer Persona templates combine internal and external insights to your prospects' unique needs. You can then meet those needs with your targeted marketing messages. In Session 1, you'll ...