For its new custom font, Cheetos took a much different approach. Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...

Cheetos has unveiled a new flavor that is sure to be a big dill to a lot of its fans. The popular cheesy chip brand announced Tuesday its first-ever pickle flavor is hitting store shelves ...