Demand for inferior goods is commonly dictated by consumer behavior. Typically, demand for inferior goods is mainly driven by people with lower incomes or when there's a contraction in the economy.

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making ...

Behavioural economics applies psychological insights into human behaviour to explain the subconscious drivers of consumer purchase and intent which often contradict conventional economic principles.