What started as individuals monetizing content has rapidly evolved into something more sophisticated - creators are now becoming successful entrepreneurs.

Beth Berger, Vice President, Moloco Ads, will lead the customer panel session, “Exploring Today’s Mobile Moment,” alongside executives from Nestlé-Purina, Snapchat, and Mistplay, three of Moloco’s ...

Jyoti Malhotra, a popular travel vlogger known for her YouTube channel "Travel with JO," has been arrested by Haryana police on charges of espionage for allegedly sharing sensitive information with ...

I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all ...

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities in MENA under its influencer management brand, Creo. The move aims to enable ...

Initially targeting a viewer base of 250,000, ReelNow TV audiences can unlock episodes by viewing 30 to 60-second premium ads ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

VOX Cinemas and Majid Al Futtaim Entertainment partnered with Create Productions, the Hans Zimmer team and Spark Foundry for ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

She also recommends gut-friendly meals like boiled brown rice and fish curry, fresh salads, lightly cooked vegetables, whole ...