The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

VOX Cinemas and Majid Al Futtaim Entertainment partnered with Create Productions, the Hans Zimmer team and Spark Foundry for ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

Looking for some cool Snapchat username ideas for both boys and girls? This article has sampled out some of the best names ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience. Why you shouldn't follow someone else's rules, how to make your marketing efforts stand ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

As economic uncertainty intensifies and marketing budgets tighten, CMOs are investing in creator strategies not just because they’re effective, but because they’ve become essential to brand and ...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z.