Makeup primers can make your skin look smoother, brighter and more even. We asked women in their 40s, 50s, 60s and beyond ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a small squeaky dog toy, that not only entertains your pup for hours ...

Will Ferrell dressing up as Buddy the Elf at a hockey game? Sounds like this was just another day in the life for his wife, Viveca Paulin. Ferrell, 57, says his wife had a nonchalant reaction when ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...

Looking for the best Swatch watches? We’ve got you covered, but first, a history lesson, because Swatch has one hell of a backstory. It only arrived in 1983 but is arguably responsible for saving the ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...

You might be questioning whether you truly need a primer in your make-up bag, and we get it — adding another step to an already hectic morning routine can seem unnecessary. But here's the thing: these ...

So, what's the trick to getting your products to stick around all day and night? Adding the best primer to your make-up bag. Designed to help your foundation and other products to lock in place ...