Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

On the ground floor of a nondescript condo building in east Austin last month, the wife-and-husband co-founders of Poppi made ...

I've been in business for over 30 years, and during that time, I built over a dozen highly successful companies without being great at sales. I’ve always admire ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

According to Captain Marjorie Rowe, the pipe burst happened in the early morning of January 23. She says the laundry room and everything in it is a total loss. The pipe burst also damaged all the ...

Issuers listed on the Nasdaq Stock Market and the New York Stock Exchange (NYSE) often conduct reverse stock splits to maintain compliance with each exchange’s US$1.00 minimum share price requirement.