For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...

Explore the top 8 best advertising agency software options designed to streamline operations with comprehensive features, ...

It is certain that every industry, including digital marketing as one of the most significantly transformed sectors, is being ...

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...

RFK Jr.'s call to ban TV advertisements for prescription drugs reignited support for a bipartisan bill that would mandate the retail prices of drugs be included in TV ads.

Longtime community leader Mary Verdin was announced as San Luis Obispo’s 2024 Citizen of the Year. The community leader ...