Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...

In patent damages calculations, an expert generally faces the task of comparing the actual outcome (with infringement) to the ...

Brands are increasingly using Plot to monitor potential reputational risks as AI-generated content proliferates on social ...

THE UK’s cheapest supermarket for January 2025 has been named. Consumer group Which? compared prices on 100 products from ...

A vision serves as a roadmap, guiding the formulation of policies and strategies for companies or small-scale enterprises.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

We believe that Nintendo’s policy change in 2014 is offering the firm a new growth opportunity, through not limiting its popular characters to game consoles, but expanding them to other platforms—such ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Take a look at 27 of the biggest brands and names you might not have known were on Shopify in 2025... , Since its fo ...

Artificial intelligence (AI) is revolutionizing the way we do marketing, and it's no surprise that eCommerce companies are ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...