Consumers are no longer just buying outdoor gear for function; they are curating experiences, upgrading their spaces, and ...

Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...

In patent damages calculations, an expert generally faces the task of comparing the actual outcome (with infringement) to the ...

With 25 per cent tariffs on Canadian-made products set to be imposed by the U.S., many in Canada are planning to buy local to ...

While the perfect shade can elevate a brand, the wrong choice can alienate ... Himalaya’s clinical green packaging extended to baby-care products, for example, missed the emotional appeal ...

THE UK’s cheapest supermarket for January 2025 has been named. Consumer group Which? compared prices on 100 products from ...

A vision serves as a roadmap, guiding the formulation of policies and strategies for companies or small-scale enterprises.

Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

When it comes to spending, Warren Buffett isn't an average billionaire. Instead of buying anything he wants, the Berkshire ...

Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...