Flipkart is once again rolling out its biggest shopping event of the year. The GOAT (Greatest of All Time) Sale 2025 begins on July 12 and will run till July 17 across India. Flipkart Plus members are ...

Netflix doesn’t just want to be part of the conversation when it comes to live sports — it wants to own it. With Christmas ...

From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

The emerging mobile edge computing (MEC) technology has been recently applied to improve the Quality of Experience (QoE) of network services, such as live video streaming. In this paper, we study an ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ...

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

YouTube is raising the minimum age for live streaming. As of July 22nd, teens will have to be at least 16 years old to live stream on the platform, according to a support post.

Flipkart Video Shopping: While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com ...

Walmart-owned e-commerce major Flipkart is leaning heavily into social video and livestreaming to attract young shoppers who are glued to their smartphones. The move reflects a broader strategy of the ...

NEW DELHI: Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal ...