Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing ...

A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can ...

Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, ...

Global Marketing and Communications is located in downtown Evanston. Our integrated office fosters collaboration and synergy across our teams. We hope to see you soon. Do you have a big news ...

Sul Ross State University announced two new Bachelor of Business Administration degrees in Global Management and Marketing, ...

The Department of Management & Global Business (MGB) is devoted to improving the leadership and management skills of people and the strategies and management of organizations through teaching and ...

This is certainly true for digital infrastructure, such as content management, marketing automation and digital analytics. It’s also true for other digital activities, such as global digital ...

The use of global marketing content and embedding of the ... that the changes had only been made possible because senior management drove a new approach. He said: “Don't underestimate the ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing ... while a potential suitor will need to be well-versed in data management. Expanding into ...