Fans will get a chance to better appreciate those Serpent tattoos with the season three premiere of Riverdale, which is titled “Labor Day”, will debut on Wednesday, October 10th, at 8/7c on ...

Why does Archie have a Southside Serpent tattoo in the season three trailer? Roberto Aguirre-Sacasa: You know, it’s not what the fans think — actually I’m not sure what they think.