Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

HBO is positioning The Penguin to take home a lot of Emmy Awards, while also possibly telling us something about its future. According to Deadline, HBO will submit The Penguin in multiple ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

NEW YORK – Warner Bros Discovery is changing the name of its flagship streaming service back to HBO Max, part of a broader strategic shift ... The Sopranos – while positioning the new product ...

The streaming service formerly known as HBO Max will ... boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success ...

The service was rebranded from HBO Max to Max in ... keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” ...

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...