HBO is positioning The Penguin to take home a lot of Emmy Awards, while also possibly telling us something about its future. According to Deadline, HBO will submit The Penguin in multiple ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

HBO, short for Home Box Office, has been one of the biggest players in premium cable programming for decades. HBO got its ...

The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...