Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

New BMW i4 concept electric car. BMW has announced that the new logo will only be used across communications, and is not a badge for the vehicles themselves (though, a little confusingly, it does ...

Was BMW’s logo really styled after an aircraft propeller? BMW reveals the origins of its blue and white roundel. PHOTO: BMW. PUBLISHED ON October 06, 2022 2:28 AM By Luke 'Perry' Pereira.

History of the BMW logo. While most people think BMW’s logo is a representation of a spinning propeller, an understandable mistake given the automaker’s roots in aircraft engine manufacturing, ...

For the first time in the company’s 103-year history, BMW’s logo will feature a transparent circle around its blue and white pie-shaped colorway insignia rather than a black one.