Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

New BMW i4 concept electric car. BMW has announced that the new logo will only be used across communications, and is not a badge for the vehicles themselves (though, a little confusingly, it does ...

History of the BMW logo. While most people think BMW’s logo is a representation of a spinning propeller, an understandable mistake given the automaker’s roots in aircraft engine manufacturing, ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...

For the first time in the company’s 103-year history, BMW’s logo will feature a transparent circle around its blue and white pie-shaped colorway insignia rather than a black one.

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue. The ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...

The BMW logo, which dates all the way back to the company's beginnings more than a century ago, is getting a redesign. The new roundel made its debut on the BMW i4 concept this week.