I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made candles” business. Then I thought of how to get people to notice my brand.

Many companies make the mistake of thinking that their brand is simply a logo, a color scheme or a tag line. In reality, a brand is much more than that.

A product’s design, logo, packaging, and advertising message are all coordinated to convey the brand’s message to the consumer. Brands are often among a company’s most important and valuable ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

Creating a positive brand image through marketing efforts is vital to a business's success. A brand is much more than a familiar name or logo that identifies a business, product, or service and is ...

Understand the different types of product placements, identify your brand’s target audience and determine if this initiative should be pursued by an in-house team member or an outside agency.

Name generators are a fast and efficient way to kick off a brand, especially for startups and solo founders. They can provide inspiration, but the real challenge is turning that raw idea into a ...

When developing their brand's first product, Nutrafol co-founders Giorgos Tsetis and Roland Peralta invested nearly all of their capital in production. So when a manufacturing issue threatened to ...

After the spike boot on the track, the trefoil became the first Adidas brand logo that represents the whole product line. In 1971, the brand introduced the apparel collection along with the logo.

#77. State Forty Eight – Chandler Clean lines, smart typography, and a dead-simple silhouette of the state – State Forty ...