In his post, Himanshu Kalra, the founder of Binoloop, wrote that in 1970, a middle-class life followed a relatively secure path. Edited by: Bhavya Sukheja Offbeat Jun 19, 2025 19:41 pm IST ...

Here are 7 films that beautifully capture the everyday struggles, simple joys, and close-knit bonds that define Indian-middle-class families.

Bollywood has always found inspiration in middle-class homes. These 7 films beautifully capture the everyday struggles, simple joys, and close-knit bonds that define Indian middle-class families. This ...

In today’s India, these have become silent symbols of success—tokens of middle-class arrival. But what if these very purchases are costing the Indian middle class its financial future? That’s the ...

India’s middle class is no longer a monolith and it’s becoming harder to define and market, with its fragmentation by generation, gender, geography, and aspiration only deepening. At the same time, ...

The traditional Indian middle class played a pivotal role during the freedom struggle and the early post-Independence decades. In the last few decades, however, it seems to have retracted politically.

The Indian middle class has been a hot potato topic for a long time; this discussion only burgeoned in importance in the past years or so. The discussion of the purported middle class and its well ...

The aspirational middle-class consumer in Tier II-III India also has an appetite for oats and muesli. Here, too, she opts for a 1 kg pack of a lesser-known Zerobeli against the good-old Kellogg’s. The ...

February 1 was a firecracker moment for the great Indian middle class. In her record 8th budget as finance minister, Nirmala Sitharaman announced a whole set of ...