A boycott against Unilever and other multinationals operating in Israel has worsened the global consumer company's loss of market share in Indonesia, Southeast Asia's largest economy, where it is ...
For instance, Reckitt’s hygiene initiatives and Lifebuoy’s ‘Roti Reminder’ campaign during the 2013 Kumbh managed to resonate without alienating the audience. However, not all campaigns hit the mark.
At a local online store, a 400-millilitre bottle of liquid soap made by Wings Group's Nuvo brand was selling for about 20% less than Unilever's Lifebuoy liquid soap in the same size. A 700-ml ...
Ad spend, customer acquisitions ... The ROI here wasn’t just in increased sales but in deepened trust and societal impact. Iyer adds, “Lifebuoy didn’t just sell soap—it positioned itself as a champion ...
Cetaphil touches on Lil Wayne’s sensitivity over feeling snubbed about the Super Bowl halftime show, with Easter eggs about ...
A woman shared a picture of her high-earning friend’s toiletry pouch on social media, where it has gone viral for its sparse ...
Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...
At a local online store, a 400-milliliter bottle of liquid soap made by Wings Group's Nuvo brand was selling for about 20% less than Unilever's Lifebuoy liquid soap in the same size. A 700-ml ...
With the uptick in palm oil prices, major Fast Moving Consumer Goods (FMCG) companies are expected to hike soap prices further ... The company will also relaunch Lifebuoy to address the decline ...
Even though liquid body soap has reigned supreme in showers across the country since the late ’90s and early aughts, I’ve always preferred using bar soap. I like that it’s an affordable ...
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