In a survey of marketing professionals in B2B roles, 79% rated social media as their most effective marketing channel. Despite these similarities, B2B and B2C still vary in some specific and ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

B2B marketing is focused on selling products and services to other businesses, while B2C marketing is focused on selling products and services to individual consumers. B2B marketing typically involves ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Well based on what I saw in a recent eMarketer article, it would appear that both B2B marketers and B2C marketers are finally realizing that engaging and establishing a relationship with consumers ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

A study by Clutch and R2integrated found that TV and other traditional channels are a stronger priority for B2C marketers while B2B marketers find content marketing strategies more valuable, according ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not ...

If you’re a CMO, CRO or CEO of a B2B business, read on to understand what skills and experience you need in a high-performance B2B marketing team that is not found in your traditional B2C team.

If you've heard about B2B e-commerce but still don't really know what it is, here we give you the definition of this concept, also known as business to business, and we give you some examples.