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Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

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Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Drawing on years of experience helping businesses digitize and grow, Ryan’s perspective aligns with current data, market ...

Shimona Chadha joins Persistent as Chief Marketing Officer in 2025, bringing expertise in digital strategy and brand growth.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company’s global marketing strategy, strengthening brand positioning, ...

Persistent Systems announced the appointment of Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company's global marketing strategy, strengthening brand positioning, ...

Persistent Systems has announced the appointment of Shimona Chadha as its new chief marketing officer (CMO). Shimona Chadha will be responsible for driving the Companys global marketing strategy, ...