Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner. The report was based on data from a survey of ...

It was no different in the pharmaceutical industry. But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do.

These quiet consumers are known as shadow buyers, specifically because they lurk in the shadows as they seek to learn about the products and services available to meet their needs. They’re researching ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Marcus Evans has announced that its CMO ANZ Summit 2025 is set to take place from 28 to 29 July 2025 in Queensland.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered discovery ...