Macroeconomic data points towards a slowdown in consumption, but the optimism of the great Indian middle class is far from ...

India's beauty industry is experiencing rapid growth with booming online sales. Global and local brands are bolstering their ...

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Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

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Oh this is just delightful: for the opening of his documentary film on the history of music on SNL he co-directed with Oz Rodriguez, Questlove produced what the NY Times calls “a high-speed, ...