The company said Tuesday that Grimace will reunite with his Irish uncle, Uncle O'Grimacey, bringing the mascot out of ...

Discover how McDonald's (MCD) is leveraging nostalgia with the return of classic menu items and characters like Uncle ...

McDonald's leans on nostalgia with Uncle O'Grimacey's return, Shamrock Shake promotion, and Q4 earnings set for February 10 ...

McDonald’s is bringing back its popular Shamrock Shake on Feb. 10, with a nostalgic twist. The fast food chain is ...

The fast-food giant is bringing back the Shamrock Shake and is using a character it hasn’t employed in 40 years as it works ...

The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

McDonald’s is the undisputed GOAT of such tactics, and one of its most elusive offerings has returned for a few weeks only: ...

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing ...

MCDONALD’S is shaking up its menu in weeks with the arrival of four fresh items including a never-before-seen drink. The home ...

From iconic menu launches to zany mascots and store openings, take a trip back in time and discover what it was like to dine ...