Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

After nearly 20 years, the agency will no longer require passengers to remove their shoes during security screenings, effective immediately.

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

Experts in Ghana’s oil and gas industry have emphasised the urgent need for comprehensive and systematic reforms to address ...

DoubleVerify and IAS have launched separate tools that measure attention on Snapchat. DV Authentic Attention for Social will ...

Controversy erupted at the Measure G task force meeting when one member said it is flawed, needs fixing or should be repealed ...

Opinion: The extent to which the U.S. is reaping benefits from supposedly agile contract instruments is mostly anecdotal, ...

CNBC’s Jim Cramer on Wednesday reviewed how a new tax measure in President Donald Trump’s megabill could impact sports ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...