While digital marketing undoubtedly offers a plethora of benefits with its unparalleled reach and real-time interactions, ...

Over the last few weeks, three major advertising agencies released their Advertising Industry Forecasts for 2025. Across all reports, one thing remains clear: while business decisions bow before data ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

The horror genre is not for the faint of heart. Whenever I tell someone I love horror movies – the graphic, heart-pounding, ...

The design movement's annual festival–which celebrates modern architecture ... end real estate as well as access to print features and images from the AD archives.

Red Bull’s traditional ad format doesn’t spark conversations or social engagement the way modern campaigns do. However, its branding is deeply tied to Formula 1, extreme sports, Esports, and adventure ...

That Wyoming license plate from decades past makes a unique wall decoration with genuine local provenance. That hand-tooled ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...

The campaign celebrates the quirks of modern love with humour, charm, and a bold dose of self-expression, all brought to life through Crocs’ iconic Jibbitz charms and Classic Clogs.