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Official images show another variant by the XLIM founder, utilizing black suede to accompany the firey red counterpart.

New Balance is all set to add a new colorway to the New Balance 740 sneaker series, which was first introduced in 2010.

New Balance posted another record-setting year in 2024, with global annual sales reaching $7.8 billion, a 20% increase from the prior year, the company exclusively shared with Yahoo Finance.