Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.

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Hailey Bieber knows how to build the hype around a product. The beauty mogul, influencer (she has a casual 54 million ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

The NYX lip gloss fell into the same category as the Ghost ... commented on it straight away and asked if I had used something new on my skin. As someone with very sensitive skin, I'm always ...

Professional makeup artists share easy tips about the makeup swaps to make for a youthful, healthy complexion from switching ...

One Amazon shopper called this the "most perfect everyday gloss," writing ... in your beauty routine, this Ilia lip oil is about to be your new best friend. The formula is packed with plumping ...

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...