The Soul of a Sole The connection between athletes and their footwear has always extended beyond the field. Cleats and sneakers declare identity, reflect herita ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Special Olympics and Nike announced a three-year global partnership, expanding on Nike’s more than two decades of support of ...

Josh Giddey is set to become the newest member of PUMA Basketball. Check our Sneakers news for more upcoming releases and ...

At just 22, Carlos Alcaraz is already a financial powerhouse, with a net worth that rivals seasoned veterans in the sport.

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will ...

Former Cowboys Star Slams Nike for Losing Jeremiah Smith To Arch-Rival originally appeared on Athlon Sports. The world of NIL is shaped not only by the colleges creating budgets to fill their roster, ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

Athletic apparel and footwear star Nike (NYSE: NKE) notched a stock market victory for its investors on Tuesday with a more ...

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect. Fourth-quarter tailwind ...

A new era of college football and college athletics has arrived, starting July 1. In a new system, what will it take to pay a national championship roster?

YouGov reports Caitlin Clark and LeBron James are America's favorite athletes, highlighting their influence on sports fandom and brand trust.