Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

Under Hill, the brand has amped up the promise to grow women’s.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Nike said the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women.

The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...

“Women’s sport isn’t the future, it’s right now," Ionescu said in a Nike announcement. "We’re seeing it in packed arenas, in TV ratings, in the way people are showing up for the game ...

However, many critics were quick to call out Nike for its official company stance in supporting trans athletes competing in women's sports. Former NCAA swimmer and current conservative activist ...

The activewear co-label from the reality TV star will debut its first collection in the United States in spring 2025, ahead of a global 2026 rollout.

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

Clark appeared in Nike's first Super Bowl ad in 27 years, which celebrates women's sports and puts top female athletes in the spotlight.

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand. NKE partners with SKIMS to launch NikeSKIMS, a game-changing brand blending ...

As Nike plots its comeback, the brand celebrates women athletes changing the game in its first Super Bowl ad since 1998.