Drugstore aisles are lined with hundreds of beauty products that promise transformational results—but which ones are actually worth it? We spent months swatching, testing, and reviewing the best ...

Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a ...

There aren't enough heart emojis for these exciting skin, hair and makeup finds Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years ...

One of my goals for 2025 is to focus on beauty and wellness treatments, tools, and techniques that will improve my day-to-day and bring long-lasting health, and I’m sure many of you have this ...

There are quite a few famous faces who began their career competing in beauty pageants. While some of these celebs did so on a smaller scale, taking part in local contests for kids, others made it ...

Inside her astonishing life and career Brittany Talarico is PEOPLE's Deputy Style Director, where she oversees the brand's digital Style and Beauty coverage. This includes running lead on the Met ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

For beauty brands, 2025 represents a defining year that calls for bold investments in transformative technologies and scientific advancements to secure the next decade of success. Having partnered ...

From coveted water-gel sunscreens to new-age ingredients that furrow all our brows (hello, snail mucin), it's safe to say that social media has amplified our obsession with K-beauty tenfold.