The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Leading the pack for mature skin is Trinny London, a brand I consistently rely on in this category. Their Flush Blush, ...

Clogged pores and congested skin are no match for this Kiehl’s clay mask. As the name suggests, the formula seeps deep into ...

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

Grace Rosa Jackson from Love Island All Stars has enviable skin - and she has revealed her skincare must haves, the hair care ...

This Valentine’s Day, sparkle with beauty essentials that radiate love! From glowing skincare to irresistible makeup, our ...

The lower humidity associated with winter can dry out your skin and make your hair brittle if you’re not careful. Cold, dry ...

As Summer approaches, here are some wellness, beauty and makeup products to  gear your skin up for the season ahead. These ...

A timeless accessory perfect for Valentine’s Day, this sleek and structured satchel effortlessly complements both formal ...

Dia's hair game matched steps with her radiant beauty picks of the day. She sported an air dried swept back half-tied look in ...

Katherine has very thick and naturally curly hair. It was feeling unmanageable and lacking style and shape. She wanted a ...