Geddes set the stage by addressing the ongoing competition between PMax, search ... introduced was Google’s “priority” system for ad displays. Google prioritizes exact-match keywords ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Geddes set the stage by addressing the ... showing for 61% of these shared terms. Yet, despite PMax’s dominance in impressions, Geddes emphasized: Poor ad group organization is a significant ...