Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations.

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Sprinklr's Pattabhiraman shares why unified customer experience management is marketing’s new frontier and how brands can ...

These leading real estate marketing companies can help you enhance your branding & expertly market you & your listings to earn more in 2025.

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

The Tote Library spent more than $30,000 on marketing, trying to expand further into the US. Then, Trump's tariffs came into effect, hitting sales.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.