At Miami's Community News, we do more than just run ads - we create personalized marketing plans that help local businesses ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Customer Data A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data ...

Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research ...

Madison Logic’s recent survey —in collaboration with Harris Poll—found that 64% of B2B marketing leaders plan to invest in more B2C-focused social channels like Instagram and TikTok in 2025.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...

Digital marketing can be impactful regardless of whether a business is based at a brick-and-mortar location, operates on a hybrid model, or is conducted primarily through an e-commerce store.