This clever intelligence means the Galaxy S25 can now give users a customised daily briefing (called Now Brief), automatically retouch photos like a pro, and even chat back to owners like a real person via full integration with Google’s clever Gemini assistant.

Perhaps Samsung is banking on more selective customers, who prefer the sharper design and exclusive colors of the Galaxy S24 Ultra, being willing to shell out to get these feature

Though it isn’t available for any other device just yet, the Galaxy S24 now has access to the One UI 7 Beta 4 update in South Korea (via SamMobile ). The beta program is live in plenty of other regions, so the update should start making its way to Europe and the US shortly. The update comes in a 1.4GB package, which isn’t all that big.

Samsung's fifth One UI 7 beta for the Galaxy S24 series is rolling out in the U.S. now, and comes amidst lengthy One UI 7 rollout delays.

Samsung is continuing the One UI 7 beta program for the Galaxy S24 series. The Android 15-based update has been a long time coming, but it’s getting closer. Recently, the firm sent out the beta 4 update with several bug fixes and some improvements to the camera experience.