Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

You can control the performance of your content by perfecting the very psychological triggers that make people unable to look ...

Musk won AfD a massive new audience, and JD Vance added support. That brought the party outsized attention, but the impact in Germany was limited, data shows.

Reclaiming the role of public intellectuals in the age of social media. In a world flooded with opinions, the role of the public intellectual has never been more essential—or more compromised. Once ...

Research shows that just 3% to 10% of your connections are truly valuable. Mapping your network can help you identify ...

When Facebook, Twitter, and Instagram first burst onto the scene, they promised a revolution—one where social media would ...

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

Just like crypto prices, the industry’s popularity and influence are prone to wild upswings and falls. A few years ago, the ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry. Many influencers have built entire careers and millions of dollars by ...

The conference, themed “Defence Reimagined: Innovation, Integration and Resilience” is organised by ADNEC Group in ...