The diet itself launched back in 2004, Kelloggs previously said: "Just have a bowl of Special K for breakfast, then again for lunch or dinner, plus a third well-balanced meal of your choice.

The Special K diet seems to have it all - easy to do with minimum cooking and decent weight loss results - it seems all you need to look good on holiday is commit to a cereal habit two weeks before.

It's easy -- all we have to do is become cereal dieters. Or so claims the Special K Challenge, a two-week diet popular with thousands of Irish slimmers keen to shape up in a hurry.

It's also the first Kellogg's book associated with a diet, taking off on the Special K Challenge, a diet plan launched in 2003 that suggests eating cereal or other Special K products for breakfast ...

But no food plan united women more than the ‘Special K diet’, it seems. The challenge, which gained popularity in the early 2000s, suggested people could drop a jeans size in two weeks if they ...

The Special K diet was neither sensible, nutritious or worthwhile, but it achieved one significant thing – making the brand aspirational and synonymous with being slim, attractive and confident. Now, ...

There are a lot of marketing messages trying to get you to eat this or drink that, and while some are fact, many are fictions and fads. Here are the latest fads, foods and fictions. Special K diet ...

In its newest advertising campaign for Special K cereal brands, Kellogg Co. suggests that women take the Special K Challenge, which essentially is this: Eat two meals of cereal, snack on fruits ...