The bouba-kiki effect is the association of made-up words 'bouba' with a round shape and 'kiki' with a spiky shape. This association shows a correspondence between speech sounds and visual properties.
Look at this pine cone and conker. They are both round in shape, but they are not perfect! You can use words like ‘stretched’, ‘spiky’ or ‘smooth’ to describe the shapes you find in ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback