Ten athletic directors — including Kentucky's Mitch Barnhart — are taking on the biggest lift in college sports, figuring out how to enforce new rules that will come into play ...
Sportico on MSN16h
March Madness Ads Nearly Sold Out as Rights Fee Nears $1B MarkCBS and TNT Sports have sold most of their available in-game March Madness inventory, as increased demand for live sports and ...
A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.
Kudos to women’s college basketball powerhouses South Carolina and Southern California for agreeing to a new two-year series dubbed “The Real SC.” JuJu Watkins vs. Dawn Staley’s squad in November in L ...
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
El Clasificado, the largest Spanish-language weekly in the United States, has started a new lifestyle magazine in an era ...
Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
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