Advertisers are following audiences to women’s sports broadcasts, and are seeing profitable results doing so. Despite the ...

Ten athletic directors — including Kentucky's Mitch Barnhart — are taking on the biggest lift in college sports, figuring out how to enforce new rules that will come into play ...

El Clasificado, the largest Spanish-language weekly in the United States, has started a new lifestyle magazine in an era ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Warner Bros. Discovery is also moving its CNN Max hub to only its ad-free tiers starting next month. When Warner Bros. Discovery decided to bring its full suite of domestic sports rights to its ...

Though an ad-hoc advisory committee struck by St. Marys council to find solutions to the town’s racket-sport-court capacity issues ultimately sided with recreation-and-leisure-master-plan ...

For a second consecutive week, there’s a change at the top of the USA TODAY Sports women’s basketball coaches poll. It took two overtime periods and a raucous atmosphere, but Notre Dame’s ...

Stanford athletic director Bernard Muir, whose tenure spanned 13 years, two conferences and the deterioration of the Cardinal’s revenue-driving sports, is planning to resign from his position ...

awarded to the school that has the best results across all sports teams. Cardinal programs won 30-plus NCAA titles with Muir as AD, including multiple national championships for the sailing ...

Reese Strickland-Imagn Images Penn State wrestling coach Cael Sanderson has built one of college sports' great dynasties, one overwhelmingly favored to win its 12th NCAA team title in 14 seasons ...

Need a break? Play the USA TODAY Daily Crossword Puzzle. So, I imagined myself in the role of Tennessee AD Danny White. What sports would I keep, cut and maybe even add to balance the ...

SOUTHPORT, Conn. (AP) — The regional sports networks owned and operated by Main Street Sports Group are now available as an add-on subscription through Prime Video. The 16 regional networks are ...