Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Blade & Soul Neo is a re-release of NCSoft's action MMO, bringing the world back to its original state with a healthy number ...

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward ...

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...