What California is to America, Australia has often been for tennis — the lab where new stuff goes for a test drive ...

It started with an attempt to help visually impaired tennis fans. The cartoon feeds of the world’s best tennis players are a sign of a greater shift in consumption.

A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

The Australian Open has depicted their Novak Djokovic as a cartoon to hack broadcasting ... so they’re live-streaming a Wii Tennis-like version of the matches on YouTube - love this.” ...

The Australian Open's official YouTube channel 'live' option brings up a choice of ongoing matches to watch ... Why am I watching cartoon characters? Tennis Australia told BBC Sport the aim ...

The Australian Open has turned its players into cartoon characters to overcome ... so they’re live-streaming a Wii Tennis-like version of the matches on YouTube - love this.” ...

The Australian Open has implemented a cheeky workaround for international viewers that dodges its own broadcast obligations.

The tennis balls are unusually large ... But the scores are spot on. This cartoon is the Australian Open's free-to-watch version of the live action taking place at Melbourne Park.

The ongoing 2025 Australian Open has taken a unique approach to its live broadcasts on the official YouTube channel. Rather than traditional footage from Melbourne Park, viewers are treated to ...

It’s the second year that Tennis Australia has used AI technology and audiences are growing. The first-round match between Daniil Medvedev and Kasidit Samrej, during which Medvedev smashed his ...

Tennis Australia has decided to turn tennis players into cartoon characters to overcome broadcasting restrictions so the Australian Open social media pages can broadcast games live, but the cheeky ...