A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

That recently happened in the beauty sphere via French makeup artist @Aliénor, who introduced us to the idea of contrast ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

The singer debuted her hit single in 2010, years before the social media platform launched Kimberlee Speakman is a digital writer at PEOPLE. She has been working at PEOPLE since 2022. She has also ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

This time, it’s a debate over TikTok wedding makeup drama. Those few words together (weddings, makeup, TikTok) are bound to get people heated and chattering away. But at the heart of the debate ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood).

Latina makeup has taken over the internet. This trend involves people going from bare-face to full-face glam Latina makeup in a smooth transition. The viral makeup trend of 2025 has flooded social ...

After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine. CoverGirl's new mascara helps lift lashes while ...